ADOBE DIGITAL INSIGHTS / SEP 2026
+71%
Year-over-year growth in AI referral visits to U.S. retail sites
Adobe measured visits from several AI tools. The figure does not isolate ChatGPT or measure the impact of Business Hub.
Read the Adobe report ↗Merchant Launch Studio
Set up your businessin 
ChatGPT
Plan your setup in ChatGPT Business Hub. Claim your profile, prepare product information, and test your Business Agent before publishing.
Independent MuseBridge preview · OpenAI operates Business Hub
Colorful ClatterOpenAI launch demo
For merchants · Business HubManage business details and review aggregate mentions and clicks.
For shoppers · Business AgentThe shopper sets a budget and the agent suggests products from the catalog.
Find your setup path
Choose your business type to see how profiles, product discovery, and customer conversations fit together. Check availability in your account.
Walk through a merchant launch
Follow Colorful Clatter from OpenAI’s launch demo, from claiming a profile to reading post-launch Insights. Each step runs as a simulation in your browser.
Research and official guidance
Claims, permissions, Insights, and Agents
Review the claim process, Persona verification, 28-day aggregate metrics, and agent eligibility.
Official setup guide ↗ · Agent policies ↗Shopify and direct product feeds
Compare Shopify Catalog, Business Hub uploads, and direct ACP access for approved merchants.
Shopify guide ↗ · ACP guide ↗Test how answers handle follow-up questions
RealWorldShop found that shopping agents can sound plausible in one turn yet lose track of changing requirements. Retest with revised specs, new budgets, and out-of-stock alternatives.
RealWorldShop preprint ↗